Two Primary Marketing strategies must be implemented if your prospects and customers are to be able to find your site on the web.
Search Engine Optimization (SEO)
Our SEO services will help your website rank better for the terms that are important to you. We use only "White Hat" methods and no secret underhanded tricks that will work temporarily and then get you penalized later when they discover the ruse. Your site must be optimized for search engine robots (bots) that visit your site regularly and determine the main purpose of your site. That information is then indexed as the likely keywords search engine users would use. Bots revisit your site regularly and look for new content; if they find it your site will be re-indexed with the new keywords it finds.
Today getting on top of a list on a search engine isn't possible without serious interplay with other sites using most of the technics shown below:
- Pay Per Click Advertising
- Being featured on other web sites
- Press releases
- Product reviews
- Expert commentary (share your knowledge)
- links to your site (very important)
- Question and answer sites (you are an expert in your field, so you share your knowledge and mention your site where more information is available):
- Ask.com (formerly Ask Jeeves)
- Aardvark.com (Google)
- Social Media, such as:
- You Tube
- Email Campaigns
Why is it hard to get on the first page of search engine results?
Because the competition for being on the first page of search engines is fierce. Search engines had to devise criteria to weed out sites that shouldn't appear high on the list, because they either lack authority in their field, or are not relevant, due to their lack of presence on the web. If you want to be seen as a source for products and services in your field, you must put some time in to creating an image. If you do, you will get higher on the search engine list for your keywords during searches by your prospects and customers. Don't have time? Let us do it for you!